The GAP Audit
$2,997 CADFind wasted spend and get a 90-day plan to fix it.
See what the audit includes Smaller account? Start with the Micro GAP Audit ($1,000 CAD)Google Ads Facebook Ads
Turn more of your ad spend into profit
Stop paying for clicks that go nowhere. I find the gaps in your Google and Facebook Ads, then help you turn them into a clear plan for growth.
Last updated:
- Career ad spend managed
- $75M+
- Monthly ad spend managed
- $1M+
- Business categories
- 150+
- Years in paid media
- 8+
3× Hero Confspeaker · SMX Advanced speaker
Managing $1M+ in ad spend per month
Results
Real accounts Real numbers
These published case studies show how Google and Facebook Ads work changed lead volume, cost per lead and campaign visibility for clinics, studios and service businesses. Each example separates reported outcomes from measurement limits, so you can assess the evidence before choosing an account audit at $2,997 CAD.
1,135patient leads at $22 eachThe source uses “$” without identifying the currency; reporting dates, lead definition and attribution method are not stated. Booking outcomes are described but not quantified.Dr. Jessica Leroux301leads from a first-ever paid campaignThe source uses “$” without identifying the currency; campaign dates, lead definition, attribution method, qualification and bookings are not stated.Portraits By Khushboo40 → 1,000+impressions after a rebuildThe monthly budget uses “$” without identifying the currency. Initial 40 impressions cover 23 days; the comparison window and attribution method are not stated. The reported 166% conversion rate reflects unreliable tracking. These are impressions, not inquiries.Family Rootz Alliance
How we work together
Find what needs fixing Then choose the right support
For live Google or Facebook Ads accounts, start with a GAP Audit at $2,997 CAD, or a focused Micro GAP Audit at $1,000 CAD. The findings guide the next step: campaign setup, consulting for your team or a 90-Day Growth Sprint with day-to-day management.
Step 2 · After your audit, I can…
Need coaching, training or agency support?
Data & proof
Career experience Published client results
My paid media experience includes $75M+ in career ad spend managed across 150+ business categories. Published client results provide examples of the work, with notes on what was measured and what remains unknown. Use these figures to understand my experience and the evidence behind each example.
See the case studies- $75M+Career ad spend managed
- $1M+Monthly ad spend managed
- 1,135Patient leads · published $22 CPL currency not stated
- −55%Reported INR cost per acquisition · 30 days · attribution not stated
- 150+Business categories
- 8+Years in paid search & social
In their words
Clients describe working with me
Client videos describe the experience of working with me on Facebook and Google Ads. The accompanying case studies explain the campaign changes and published figures. Watch the accounts in the clients’ own words, then review the measurement notes to understand which outcomes were reported and which were not tracked.
The Nine Growth Leaks scorecard
Check your ads, from tracking to follow-up
The free Nine Growth Leaks scorecard helps you review Google and Facebook Ads in about 20 minutes. Answer nine questions about campaigns, tracking and follow-up to identify what to investigate first. It is a self-check for finding gaps before you increase spend or commission an account audit.
Record the gaps you find and use the 0 to 18 score to organize your review. Treat the result as a starting point for investigation. Compare your answers with account data and your team’s follow-up process before changing a campaign.
Want to review your ads yourself?
The GAP Audit Checklist costs $47 CAD and includes a PDF guide plus an editable worksheet for reviewing your own ads. Work through the account, record the evidence behind each finding and decide what to investigate first. It suits business owners and internal teams who want a structured review.
Keep your notes alongside campaign reports so you can distinguish a tracking problem from a lead quality problem. If you need an expert review afterward, the full GAP Audit is a separate service with account findings and a 90-day roadmap. Compare both options on the checklist page before purchasing.
Recommendations
What people say about working with me
She expertly managed a wide range of campaigns, from Google Ads to Facebook to other paid channels, and did so with an uncanny ability to optimize budgets in the multi-million dollar range.
Aashna is a smart, driven and experienced growth marketer with particular expertise in all things PPC, paid social and programmatic.
During her short span at iSchoolConnect, she turned around paid marketing initiatives that resulted in revenue growth for the org.
She is unbelievably talented at SEM management. Not only is she just a natural, but her drive to push herself and continue to grow is exceptional.
Excerpts from LinkedIn recommendations. View Aashna’s LinkedIn profile.
On stage
From Hero Conf to SMX Advanced
My talks cover lead quality, ad budgets and AI in paid media, drawing on Google and Facebook Ads account work. Speaking appearances include Hero Conf, SMX Advanced and brightonSEO. Explore the speaking page for published sessions and podcasts, or get in touch to discuss a talk for your audience.
These topics connect campaign decisions with the problems teams face after a click: measuring inquiries, judging lead quality and deciding when to change a budget. Event organizers can review the available examples and ask about a session suited to their team’s experience and goals.
Explore talks & podcastsInsights
Make better decisions about your ads
These paid ads articles explain how to evaluate lead quality, compare acquisition costs and decide where AI can help your workflow. Start with the decision you face, then use the article’s checks to connect campaign reporting with what happens after an inquiry reaches your business.
GOOGLE ADS + AI · 7 MIN READ
See all paid ads articlesGoogle Ads with ChatGPT: A guide to analysis and MCP setup
Analyze Google Ads exports in ChatGPT or connect approved MCP tools. Use clear prompts, verify calculations and separate reporting from account changes.
Read the articleGOOGLE ADS + AI · 7 MIN READGoogle Ads with Claude: Setup, prompts and review workflow
Use Claude for Google Ads analysis through exports, local MCP or a remote connector, then verify the account data and recommendations before acting.
Read the articleGOOGLE ADS + AI · 7 MIN READGoogle Ads MCP: A practical setup and reporting guide
Connect an AI assistant to Google Ads with MCP, verify permissions and build a campaign report you can reconcile with the account.
Read the articleFAQ
Questions about the service
Start with an audit if your Google or Facebook Ads are already live. Choose New Campaign Setup if you have not launched. The answers below explain service fit, platforms and expectations, so you can decide whether to request a review, ask about support or begin with a self-check.
Where should I start?
Live ads: $1,000 CAD Micro or $2,997 CAD full audit. Unlaunched? New Campaign Setup.
Can I skip the audit and go straight to management?
Micro or full audit first: tracking, offer and follow-up. Keep the plan regardless.
Who do you work with?
Business owners, founders, marketing teams and agencies. We agree the right scope for your campaigns and business.
Do you work with Google Ads and Facebook Ads?
Yes. All services cover both. Experience across services, events and e-commerce, including cross-platform waste.
Do you guarantee results?
No. Expect clear diagnosis, explained decisions and lead/customer reporting.
Next step
Check where your ad spend is being wasted
Share your campaign goals, platforms and the problem you want to solve to find the right starting point. I’ll reply within one business day. For live accounts, an audit comes before setup or management so decisions follow a review of tracking, the offer and lead follow-up. Include your monthly ad spend, who currently manages the account and what happens after an inquiry arrives. If you have not launched, say so in your message. We can discuss New Campaign Setup or another suitable service and confirm the scope before work begins.
Aashna Makin
