Aashna Makin
- I’m a passionate digital marketer with over 6+ years of experience. Worked for over 150 different business niches in North America, generating high quality leads and scaling their business to the next level of growth using paid ads (Google & Facebook).
- Have profitably managed over $15 Mil in ad spend and continue to work with companies invested into strategic marketing (currently managing ad spend over $1 Million / Month)
Journey so far
I began with an entry level profile – as a SEM analyst with an agency where I would manage anything between 150-200 campaigns in a month- focused on Google search. One year into the role, I made my way to the Sr. SEM Analyst role – where I conducted a bunch of training, helped improve the process of the agency and got to be a mentor for a couple of SEM analysts who were just starting back.
Post that, I joined another agency as a Sr. Digital Marketer (here is where I learnt EVERYTHING that I fortunately get to do today- funnels and looking at marketing at a broader level) and there has been no looking back since then.
I also undertook some consulting contracts and worked for in – house teams. Currently work as a Performance Marketing Manager, managing over $1M ad spend/ month across paid search and paid social.
Being associated with great leaders who are genuinely interested in my career growth has helped me define my career.
Business categories worked for
- Immigration
- Real Estate
- Travel
- Automotive -Repair, Service & Parts
- Physicians & Surgeons
- Universities & Education sector
- Health & Fitness
- Dentists
- Plumbers
- Home & Home Improvement
- Attorneys & Legal Services
- Finance & Insurance
- Construction Services & Contractors
- Dating Services
- Personal Services (Weddings, Cleaners, etc.)
- Beauty & Personal Care
Rewards & Recognition
There is always room for growth and I aspire to keep learning and implementing what I learn.
To mention a few, I was awarded the Employee of the Quarter (back in 2018) when I had just begun my career.
Been a frequent recipient of shoutouts from the client success team by delivering the best possible results for the client campaigns.
Helping turnaround the performance marketing strategies resulting in revenue growth for one of the organizations I was associated with for a short time before I moved to Canada.