Profile

Aashna Makin

  • I'm a senior Paid Ads Specialist with over 8+ years of experience. Worked for over 150 different business niches in North America, generating high quality leads and scaling their business to the next level of growth using paid ads (Google & Facebook).
  • Have profitably managed over $25 Mil + in ad spend and continue to work with companies invested into strategic marketing (currently managing ad spend over $1 Million / Month)

Journey so far

I began with an entry level profile – as a SEM analyst with an agency where I would manage anything between 150-200 campaigns in a month- focused on Google search. One year into the role, I made my way to the Sr. SEM Analyst role – where I conducted a bunch of training, helped improve the process of the agency and got to be a mentor for a couple of SEM analysts who were just starting back.

Post that, I joined another agency as a Sr. Digital Marketer (here is where I learnt EVERYTHING that I fortunately get to do today- funnels and looking at marketing at a broader level) and there has been no looking back since then.

I also undertook some consulting contracts and worked for in – house teams. Currently work as a Performance Marketing Manager, managing over $1M ad spend/ month across paid search and paid social.

Being associated with great leaders who are genuinely interested in my career growth has helped me define my career.

Business categories worked for

  • Immigration
  • Real Estate
  • Travel
  • Automotive -Repair, Service & Parts
  • Physicians & Surgeons
  • Universities & Education sector
  • Health & Fitness
  • Dentists
  • Plumbers
  • Home & Home Improvement
  • Attorneys & Legal Services
  • Finance & Insurance
  • Construction Services & Contractors
  • Dating Services
  • Personal Services (Weddings, Cleaners, etc.)
  • Beauty & Personal Care

Recommendations

"Smart, driven growth marketer with expertise in PPC, paid social and programmatic."
Kathleen DohenyMarketing Executive
"Future star in marketing. If you can get her to work with you, your bottom line will thank you."
Harlaksh SinghEntrepreneur
"What I refer to as a 'unicorn'. Unbelievably talented at SEM management."
Ashley White-HiltonDigital Marketing Leader
"Instrumental in our success. Approaches each challenge with intellect and dedication."
Jessica FrasierCustomer Success Leader

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